Brand Management

Brand management is the application of marketing techniques to a specific product, product line, or brand. Brand Management is the process taken to create perceived value for the purpose of a monetary or authority gain. The American Marketing Association (AMA), sums it up as "Branding is what differentiates you, your name, your company, a symbol, logo, design or term from that of the competition. The Brand, in whatever shape of form, acts as the enabler for your targeted consumer to identify your service, goods or information by." The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H. McElroy.

We strongly believe, Orisme has a well-built and thriving foundation and management to construct a business sturdy in the region.